Terms of Service

Last Updated: May 26, 2026

Please read these Terms of Service ("Terms") carefully before accessing or using HiveLuma (the "Service"). By creating an account, accessing, or using the Service, you agree to be bound by these Terms.

1. Acceptance of Terms

If you are entering into these Terms on behalf of an agency, company, or other legal entity, you represent and warrant that you have the authority to bind that entity to these Terms. You acknowledge that acceptance of these Terms and our Privacy Policy is required in order to register for and use the Service.

2. Description of Service

HiveLuma is a B2B SaaS platform that helps users understand how brands appear in AI-generated answers and identify ways to improve that visibility. The Service may use artificial intelligence, machine learning systems, and large language models to process data, evaluate digital presence, generate schema-related outputs, and provide comparative insights, recommendations, and related reporting.

3. Use of Service, Credits, and Restrictions

Subject to your compliance with these Terms, HiveLuma grants you a limited, non-exclusive, non-transferable, revocable license to access and use the Service for your internal business purposes and, where applicable, for client-facing business use.

  • Credit lifecycle. Monthly plan credits, usage allowances, and related entitlements operate on a strict use-it-or-lose-it basis unless expressly stated otherwise in writing. Such credits and allowances reset at the start of each billing cycle and do not roll over.
  • Bring Your Own Key (BYOK) and fair usage. Users on eligible plans may be permitted to connect their own API keys for certain supported workflows in order to supplement or bypass standard platform credit limits. Any such use remains subject to HiveLuma's fair usage controls, infrastructure protections, and operational limits, including a limit of 1,000 requests per month unless otherwise stated by HiveLuma. BYOK functionality applies only to supported scan types and does not apply to Authority Benchmarks, which require platform-issued entitlements.
  • Restrictions. You agree not to reverse engineer, decompile, copy, scrape, or otherwise misuse the Service; use the Service or its outputs to build a competing product; interfere with the integrity or security of the Service; or attempt to circumvent plan limits, access controls, usage caps, billing logic, or technical protections.

4. Intellectual Property and Data Use

All rights, title, and interest in and to the Service, including its software, interfaces, designs, workflows, algorithms, scoring systems, and related technology, remain the exclusive property of HiveLuma and its licensors. Except for the limited rights expressly granted under these Terms, no rights are granted to you by implication or otherwise. You retain ownership of the raw data and materials you submit to the Service, subject to the rights granted below.

Data license grant. By using the Service, you grant HiveLuma a perpetual, irrevocable, worldwide, royalty-free license to host, process, analyze, anonymize, aggregate, and use Customer Data, including scan targets, submitted URLs, prompts, queried topics, and resulting outputs, for the purposes of operating the Service, improving system performance, developing and refining proprietary scoring models, conducting benchmarking and research, and generating aggregated market or product insights. HiveLuma will use commercially reasonable efforts to ensure that aggregated or anonymized data does not expose personally identifiable information or raw proprietary customer data in identifiable form.

5. Limitation of Liability and Disclaimer of Warranties

THE SERVICE IS PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS. TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, HIVELUMA DISCLAIMS ALL WARRANTIES OF ANY KIND, WHETHER EXPRESS, IMPLIED, STATUTORY, OR OTHERWISE, INCLUDING ANY IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, AND NON-INFRINGEMENT.

YOU ACKNOWLEDGE THAT THE SERVICE MAY QUERY OR RELY UPON THIRD-PARTY ARTIFICIAL INTELLIGENCE MODELS, DATA SOURCES, AND SYSTEMS TO GENERATE ANALYTICS, INSIGHTS, RANKINGS, RECOMMENDATIONS, AND RELATED OUTPUTS. SUCH OUTPUTS ARE PROBABILISTIC IN NATURE AND MAY CONTAIN HALLUCINATIONS, INACCURACIES, OMISSIONS, BIASES, OR OTHER ERRORS THAT ARE NOT CONTROLLED BY HIVELUMA. HIVELUMA DOES NOT WARRANT THE ACCURACY, COMPLETENESS, RELIABILITY, OR FITNESS OF ANY AI-GENERATED OR THIRD-PARTY OUTPUT.

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL HIVELUMA, ITS AFFILIATES, OFFICERS, DIRECTORS, EMPLOYEES, CONTRACTORS, OR AGENTS BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, EXEMPLARY, OR PUNITIVE DAMAGES, OR FOR ANY LOSS OF PROFITS, REVENUE, GOODWILL, BUSINESS OPPORTUNITY, DATA, OR OTHER INTANGIBLE LOSSES, ARISING OUT OF OR RELATING TO THE SERVICE OR YOUR USE OF, OR INABILITY TO USE, THE SERVICE, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES. THIS INCLUDES, WITHOUT LIMITATION, LOSSES OR BUSINESS DECISIONS ARISING FROM MARKETING, STRATEGIC, OR OPERATIONAL ACTIONS TAKEN IN RELIANCE ON SERVICE OUTPUTS.

6. Indemnification

You agree to defend, indemnify, and hold harmless HiveLuma, its affiliates, officers, directors, employees, contractors, and agents from and against any claims, actions, demands, liabilities, damages, judgments, losses, costs, and expenses, including reasonable legal fees, arising out of or related to your access to or use of the Service, your Customer Data, your violation of these Terms, or your violation of any applicable law or third-party right.

7. Termination and Grace Periods

HiveLuma may suspend or terminate your access to the Service at any time, with or without notice, if we reasonably believe you have violated these Terms, created risk for the Service or its users, or used the Service in a manner that is unlawful, abusive, fraudulent, or operationally harmful. If you cancel a paid subscription during an active billing cycle, any grace period, downgrade treatment, or continued access to remaining plan entitlements shall be governed by your then-current plan rules and billing policies. Unless otherwise stated by HiveLuma, cancellation does not entitle you to a refund for partial billing periods.

8. Governing Law

These Terms and any dispute arising out of or relating to these Terms or the Service shall be governed by and construed in accordance with the laws of the Province of Ontario and the federal laws of Canada applicable therein, without regard to conflict of law principles.