Terms of Service

Last Updated: May 26, 2026

Please read these Terms of Service ("Terms") carefully before using the HiveLuma platform, an AI visibility platform (the "Service") provided by HiveLuma ("us", "we", or "our").

1. Acceptance of Terms

By creating an account, accessing, or using the Service, you agree to be bound by these Terms. If you are entering into these Terms on behalf of an agency, company, or other legal entity, you represent that you have the authority to bind such entity to these Terms. You acknowledge that mandatory consent to these Terms and our Privacy Policy was provided upon registration.

2. Description of Service

HiveLuma is a B2B SaaS platform functioning as an a platform that shows you what AI says about your brand — and helps you improve it. The Service utilizes artificial intelligence (AI), machine learning, and large language models to process data, audit web compliance, generate GEO Schema, and provide Authority Benchmarks.

3. Use of Service, Credits, and Restrictions

You are granted a non-exclusive, non-transferable, revocable license to access the Service for internal and client-facing business purposes. You agree to the following regarding usage and billing:

  • Credit Lifecycle: Monthly AI Credits and Authority Tokens operate on a strict "use it or lose it" basis. They reset to your plan's limit at the beginning of each billing cycle and do not roll over.
  • Bring Your Own Key (BYOK) & Fair Usage: Users on eligible tiers may utilize BYOK functionality to bypass standard AI Credit limits. However, to protect our shared server infrastructure, BYOK usage is subject to a Fair Usage Policy of 1,000 requests per month. Furthermore, BYOK exclusively applies to AEO Content Scans and Brand Visibility scans. It does not apply to Authority Benchmarks, which strictly requires internal platform Authority Tokens.
  • Restrictions: You agree not to reverse engineer the Service, build a competitive product using our diagnostics, or attempt to circumvent security measures, including token caps and tiered gating.

4. Intellectual Property & Data Use

All rights, title, and interest in the Service, including software, algorithms, UI designs, and the underlying AI diagnostic models, remain the exclusive property of HiveLuma. You retain ownership of the raw data you upload.

Data License Grant: By utilizing the Service, you grant HiveLuma a perpetual, irrevocable, worldwide, royalty-free license to collect, anonymize, and aggregate your Customer Data—including scan targets, URL inputs, queried topics, and the resulting multi-model outputs. This anonymized data fuels our self-learning systems, allowing us to train proprietary scoring models, improve AEO benchmarking accuracy, and compile macro-industry research. HiveLuma ensures that no personally identifiable information or raw proprietary client data is exposed in this aggregated format.

5. Limitation of Liability & Disclaimer of Warranties

The Service is provided on an "AS-IS" and "AS-AVAILABLE" basis. To the maximum extent permitted by applicable law, HiveLuma expressly disclaims all warranties of any kind, whether express or implied, including but not limited to the implied warranties of merchantability, fitness for a particular purpose, and non-infringement.

The user acknowledges that the service queries third-party artificial intelligence (AI) models to generate analytics, authority rankings, and insights. The user expressly agrees that AI-generated outputs are probabilistic in nature and may contain hallucinations, inaccuracies, errors, or biases not controlled by HiveLuma. We do not guarantee the accuracy, completeness, or reliability of any third-party LLM data provided by the service.

In no event shall HiveLuma, its affiliates, directors, employees, or agents be liable for any indirect, punitive, incidental, special, consequential, or exemplary damages, including without limitation damages for loss of profits, revenue, goodwill, use, data, or other intangible losses, arising out of or relating to the use of, or inability to use, the service. This includes any financial loss or business damages resulting from digital marketing decisions made based on the platform's diagnostics.

6. Indemnification

You agree to defend, indemnify, and hold harmless HiveLuma from and against any claims, liabilities, damages, losses, and expenses arising out of or in any way connected with your access to or use of the Service or your violation of these Terms.

7. Termination and Grace Periods

We reserve the right to suspend or terminate your access to the Service at our sole discretion for conduct that violates these Terms. If you voluntarily cancel your subscription mid-month, a grace period will apply allowing you to utilize your remaining credits until the end of the current billing cycle, at which point your account will be downgraded to the Starter tier.

8. Governing Law

These Terms shall be governed by and construed in accordance with the laws of the Province of Ontario, Canada, without regard to its conflict of law provisions.